But we’ve seen some significant shifts in shipping rates this quarter, particularly with the Asia-Europe routes. I’ve been analyzing the data and it seems demand is still holding strong, but the increased bunker prices are throwing a wrench in profitability. How are others adjusting their strategies to manage these changes, especially in client communications?
It’s definitely tricky with the rising bunker prices; I’ve found that refining our cost transparency with clients has really helped manage expectations. Instead of just soaking up the costs, we’re being upfront about how it impacts rates, especially on those Asia-Europe routes where demand seems steady. Have you tried any specific communication strategies that worked well?
I’ve found providing clients with real-time updates on fuel costs helps ease tension; have you considered using tools for live rate tracking, @russell_p94?